Negotiating the US Business Culture

SterlingCi (Currently a US based corporation) provides marketing and creative expertise for any size company requiring assistance with marketing products and services in the United States.

With this expertise in US marketing, SterlingCi prepares a comprehensive company or product marketing program for your company and sales for your products. Alternately, SterlingCi can develop individual elements of a program such as assisting with office locations, establishing distribution, creating awareness through advertising, and public relations, coordinating media plans and placement, designing web sites, brochures, data sheets, and direct mailers. Further, we will get the job done quickly and cost effectively.

If you are already doing business in your country, you will find there are a lot of similarities to exporting to the United States. However, there are a number of differences that should be taken into consideration.

To be successful you need to take time to create a US market entry plan that will take into account product or business operational changes that may be necessary to ensure a smooth product or business launch.

Understanding your US competition is essential to creating a US market entry plan that will be effective. SterlingCi can assist with competitive research as well supplying first-hand insight into your target market.

If your market entry plan includes establishing an office in the US, SterlingCi will arrange meetings with realtors, banks, attorneys, placement firms and any other support you may need to assist your growth in the US. 


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